Privacy Policy

This webite is operated by Behaviour Interactive Inc. (“BHVR”) and managed by BHVR’s service provider The Vanity Project (“TVP”). TVP manages all Products on the Store (as such terms are defined below) as well as all orders, purchases and promotions on the Store, including customer support.  

By visiting this Store and/or purchasing any Dead by Daylight product, including but not limited to, figurines, apparel and accessories (the “Products”) through shop.deadbydaylight.com (the “Store”), you agree that TVP may collect, use, process and share certain personal information for the Store management purposes, in accordance with its privacy policy described below.

As the operator of the Store, BHVR may collect, use, process and share certain personal information in accordance with its privacy policy available at: https://www.bhvr.com/privacy-policy/.

Orders made on the Store are processed by TVP and Shopify and are governed by their respective privacy policies. Shopify’s privacy policy is available at:  https://www.shopify.com/legal/privacy and are governed by their privacy policy.

BHVR is not responsible for processing payments and does not have access to any credit card information. 

 

TVP PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared by TVP when you visit or make a purchase from StoreStorethe Store. “We”, “us”, “ours” refers to TVP.  

1. PERSONAL INFORMATION WE COLLECT 
When you visit the Store, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Store, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Store, and information about how you interact with the Store. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 
- “Log files” track actions occurring on the Store, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Store. 

Additionally when you make a purchase or attempt to make a purchase through the Store, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”. 

Finally, if you choose to receive our newsletters or those of BHVR, the personal information you have provided us for such purpose, including your email address (the “Marketing Information”), will allow us or BHVR to send you messages regarding new Products, updates, features, contests and events that may be of interest to you in connection with the Products and the Store. You may opt out at any time.
When we talk about “Personal Information” in this Privacy Policy, we are talking  about Device Information, Order Information and Marketing Information. 

2. HOW DO WE USE YOUR PERSONAL INFORMATION? 
We use the Order Information that we collect generally to fulfill any orders placed through the Store (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Store (for example, by generating analytics about how our customers browse and interact with the Store, and to assess the success of our marketing and advertising campaigns). 

3. SHARING YOUR PERSONAL INFORMATION 
We share your Personal Information with third parties to help us use your Personal Information, as described above, including with BHVR as the operator of the Store. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the StoreStore -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

We do not share, sell (as this term is defined under applicable privacy laws, such as the California Consumer Privacy Act) or disclose your personal information except as described in this privacy policy.

4. BEHAVIOURAL ADVERTISING 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

You can opt out of targeted advertising by using the links below: 
- Facebook: https://www.facebook.com/settings/?tab=ads 
- Google: https://www.google.com/settings/ads/anonymous 
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

5. DO NOT TRACK 
Please note that we do not alter our Store’s data collection and use practices when we see a Do Not Track signal from your browser. 

6. YOUR RIGHTS  You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. You may also oppose to its processing or request the limitation of its processing, if applicable, or withdraw your consent, should it be applicable. If you would like to exercise this right, please contact us through the contact information below. Please note that the withdrawal of your consent will not compromise the lawfulness of the processing of your personal data done in the past.

You may withdraw your consent at any time or object to the receipt of newsletters of advertising emails by following the steps detailed in such communications.

In case of a request, you must confirm your identity, as well as provide your contact information, the subject of your request, and the personal information concerned. We reserve the right to ask you for other information to confirm your identity.

We will correct, update, or delete your personal information or cease or limit its processing, as requested, and in accordance with our legitimate interests. Please note that if you choose to delete your personal information, you may no longer have access to your Store account and/or past purchases.

You may also contact your local data protection authority for any questions relating to the collection and use of your personal information.

Please note that we may retain your personal information required to resolve disputes, enforce our Terms of Service, protect our legal rights or those of the Store operator BHVR, and comply with technical and legal requirements regarding the Store. We reserve the right to reject deletion requests if there is a legal obligation to retain the personal information due to legal claims or as required by our contractual obligations.

Additionally, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Store), or otherwise to pursue our legitimate business interests listed above, or because you have provided us with your consent, where applicable.

Additionally, please note that your information will be transferred outside of the European Union to our trusted partners, including to Canada to the Store operator BHVR, and the United States on our own servers. Some of our third-party partners, or the payment processors you wish to use for your Store purchases, may be located in other countries outside the European Union. By using the Store, you agree that your personal information may be processed by such third-parties in countries that may not offer the same degree of data protection as your country.

7. DATA RETENTION 
When you place an order through the Store, or subscribe to our newsletters and/or events or those of BHVR, we will maintain your personal information for our records unless and until you ask us to delete this information. This retention is the minimum required period in order to provide the services contemplated by TVP. 8. CHANGES 
We reserve the right to  change this privacy policy at any time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.  If we change the Policy, we will post the changes on the Store, or any other appropriate location so that you are fully informed of such changes. Any changes to the privacy policy will take effect thirty (30) days after being posted. Your continued use of the Store will be deemed as an acceptance of the changes to the policy.

  1. SECURITY

We value the security of your personal information and take reasonable contractual measures to ensure that our subcontractors and partners adequately protect your personal information and treat it solely for us and/or for BHVR and for the purposes set out in this privacy policy. Nevertheless, we cannot guarantee the safety or security of any personal information.

10. THIRD PARTY SERVICES

The Store may contain advertisements or links to third-party websites such as Twitter, Facebook and/or YouTube. The presence of these links on the Store does not constitute an approval, an authorization or an affiliation with the website in question. If you click on these links or use the services of a third party, you will leave the Store and you must consult the privacy policy of the website in question before sharing your personal information.

Certain products and/or services may be offered to you as part of our Store in partnership with third parties and you may be required to provide personal information to them in order to register and access their products or services. The identity of these third parties will be indicated at the time of registration. If you choose to register, you will transmit your personal information to these third parties and their treatment will be subject to their privacy policy.

We are not responsible for the use of your personal information by such third parties and we cannot guarantee the same data protection practices.

  1. CHILDREN

WE DO NOT KNOWINGLY COLLECT OR REQUIRE THE PERSONAL INFORMATION BELONGING TO CHILDREN. IF YOU ARE 13 YEARS AND LESS, OR BELOW THE MINIMUM APPLICABLE AGE IN COUNTRIES WHERE THIS AGE IS GREATER THAN 13 YEARS, DO NOT SEND YOUR PERSONAL INFORMATION TO US.

The Store may contain advertisements concerning our products or services or those of third parties. When we truly know that users are 13 and under, no behavioural advertising will be displayed to these users in the Store.

  1. CONTACT US
    For more information about our privacy practices, to make a privacy requests, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at merchsupport@bhvr.com or by mail using the details provided below: 


    The Vanity Project LLC , 875 6th ave, suite 1700, New York NY 10001, United States